(Pay Per Click Advertising)
Google Adwords is the #2 way to generate calls for Appliance Repair Companies. The #1 way is through Search Engine Optimization or SEO, but as we all know SEO takes a while to kick in.
I did a little inquiry by searching for "appliance repair" and a couple results came up. Mind you it's 7:14am right now as I'm writing this article so some of the major advertisers haven't started running their ad campaigns yet.