<![CDATA[Appliance Repair Marketing Leads - Blog]]>Wed, 08 Oct 2025 01:17:31 -0400EditMySite<![CDATA[How do appliance repair companies get leads?]]>Fri, 10 Mar 2023 16:23:26 GMThttps://www.appliancerepairmarketingleads.com/blog/how-do-appliance-repair-companies-get-leadsAppliance repair companies always need new customers and have multiple ways of gaining leads.
 

Referrals are one of the most valuable and cost-effective ways to generate leads. When a satisfied customer recommends a repair company to their friends or family, it can help build trust and credibility for the company. Appliance repair companies can encourage referrals by offering discounts or other incentives to customers who refer new clients.


Print Advertising While digital marketing is on the rise, print advertising still remains a viable option for appliance repair companies to generate leads. Flyers, direct mail, and local newspapers are all popular choices for reaching a local audience.


Online Directories Online directories such as Angie's List, Yelp, and Home Advisor are popular places for homeowners to search for appliance repair companies. Companies can create profiles on these directories and encourage customers to leave reviews to improve their visibility and attract new clients.


Search Engine Optimization (SEO) SEO involves optimizing a website to rank higher in search engine results pages. Appliance repair companies can use SEO to target relevant keywords such as "appliance repair near me" and "dishwasher repair" to attract local customers who are actively searching for their services.


Pay-Per-Click Advertising (PPC) PPC advertising involves placing ads on search engines such as Google or Bing and paying each time a user clicks on the ad. Appliance repair companies can use PPC advertising to target specific keywords and reach a wider audience.


Social Media Marketing Social media platforms such as Facebook, Twitter, and Instagram provide an opportunity for appliance repair companies to connect with potential customers and promote their services. Companies can use social media to share before and after photos of repairs, post informative content about appliance maintenance, and offer promotions to followers.

Email Marketing Email marketing involves sending promotional emails to a targeted audience. Appliance repair companies can use email marketing to stay top of mind with past customers, offer promotions to new and existing customers, and share informative content.


Lead Generation Companies - There are many different lead generation companies out there to help appliance repair companies bring in more phone calls and customers.  These companies are great for the business owner who wants to focus more on servicing the customer vs spending time on marketing.



]]><![CDATA[Good Appliance Repair Company Names for SEO]]>Mon, 02 Jul 2018 13:32:01 GMThttps://www.appliancerepairmarketingleads.com/blog/good-appliance-repair-company-names-for-seoAppliance Repair Business Name Ideas that'll help you get Customers
Trying to think of a great home repair business name?  It's gotta be catchy, easy to remember and unique!  But what if your domain name had a lot to do with how many customers you get...

The truth behind picking a good appliance repair business name is that it must keyword heavy, geo-specific and easy to remember.

Here's 3 things to think about when you're coming up with a Good Appliance Repair Company name:

1) Your Name Needs "Appliance Repair" in it
(Your Company Name Must Be Keyword Heavy)

Obviously "Appliance Repair" should be in the name right?  You'd be surprised how many companies we work with that are struggling to get consistent appliance repair leads that have really funky names.  

Think about Mr. Appliance for a moment...
appliance repair business names
There are about 20 Mr. Appliance locations throughout New Jersey.  There's a reason why Mr. Appliance of Central New Jersey came up first, but we'll get to that in a moment.  

I needed to scroll through 8 pages of Google My Business Listings (GMBs for short), commonly known as Businesses to find a single Mr. Appliance Location.  There are many factors which could explain the reason that Mr. Appliance of Morris County is getting beat by over 75 other Appliance Repair Companies in New Jersey from wrong Citations, bad backlinks or a faulty GMB Listing.  

But with all 20 Mr. Appliances getting stuck in the 8th page of GMBs there's got to get something fundamentally wrong! 

My bet is that they are just missing the "Repair" in "Appliance Repair".  

Therefore violating the 1st rule of a Finding Good Appliance Repair Company name, which is clearly having a negative effect on getting new customers.
picking a good appliance repair business name

2) A Good Business Name Should Mention Your Location!
(Appliance Repair Company Names Must Be GEO-Specific)

Out of the dozen or so Mr. Appliance Locations in NJ, Mr. Appliance of Central New Jersey comes up first in a google search.  Like I mentioned before setting up your GMB correctly for search engine optimization is a more complicated process than you think...  

But, it's a franchise so chances are they are all setup the same way.  What do you think is the 1 reason that Mr. Appliance of Central New Jersey comes up first?

It's GEO SPECIFIC.  That's the ONLY Google My Business Listing that mentions New Jersey!

Little FYI - Google reads NJ as the same thing as New Jersey.  It's called a LSI Keyword, but let's not get into that.  Make sure when you're thinking of a good name for your new appliance repair service that you make sure to put the location in it.  
appliance repair business names

3) Your Appliance Repair Service Name Needs To Be Catchy!
(Keep Your Company Name Simple and Easy to Remember)

Let's recap how to pick a good appliance repair company name:
  1. ​Appliance Repair needs to be in your name.  You don't want to end up like Mr. Appliance (LOL)
  2. Your Location needs to be in your name.  Any reiteration of your geo-specific location will do the trick including your town, city, state or county.
  3. Now...  You've got to make it catchy.  
The best way to make your Appliance Repair Business name catchy is to keep it SIMPLE.

Ever hear of the acronym K.I.S.S.?  It stands for Keep It Simple Stupid.  

That's exactly what you should do.  Don't go with Dr. Phil's Expert Certified Appliance Repair of Scotch Plains New Jersey, please!  Try something along these lines.  Appliance Repair Experts of New Jersey or NJ Appliance Repair Brothers.  Take a look at a couple of these logo's for inspiration.
appliance repair company names

Here's a List of 33 Appliance Repair Company Names
(That are Approved Appliance Repair Marketing & Leads)

  1. Appliance Repair Pros of Norwalk
  2. Appliance Repair Experts of West Hartford
  3. Affordable Appliance Repair of Boston
  4. Budget Appliance Repair of Las Vegas
  5. Connecticut Appliance Repair Medic
  6. New York City Appliance Repair Kings
  7. A+ Appliance Repair of Atlanta
  8. Speedy Appliance Repair of VT
  9. Long Island Appliance Repair Bros
  10. Somerville Everyday Appliance Repair 
  11. NH Appliance Repair Done Right
  12. Certified Appliance Repair of CT
  13. Gary's Appliance Repair of FL
  14. Boca Raton Appliance Repair Experts
  15. Certified Sub Zero Appliance Repair 
  16. Appliance Repair Masters of GA
  17. Charlotte Appliance Repair Authority
  18. Champion Appliance Repair of San Francisco 
  19. Oakland Quality Appliance Repair
  20. Superior Appliance Repair of Sacramento
  21. Grade A Appliance Repair of LA  (a great logo for this one would be the "A" in Grade A sliding into the "A" in Appliance)  Click here for Appliance Repair Logo Help.
  22. San Diego All Star Appliance Repair
  23. Value Appliance Repair of Tuscon
  24. Level 1 Appliance Repair of El Paso
  25. Appliance Repair Command of Albuquerque
  26. Big Texas Appliance Repair 
  27. Grade A Appliance Repair of Austin (better yet, put the 3 "A"s vertical with one color and everything else in a high contrast color to make it really pop)
  28. Pro Appliance Repair of Plano  (I think you know where I'm going with this)
  29. Certified Appliance Repair of Oklahoma City
  30. Ace Appliance Repair of Arkasas (see the notes for #27)
  31. [Not Approved] Lightning Appliance Repair of Lafayette Louisiana (unfortunately if you over optimize your name and include the city and the state it'll actually be penalized by google)
  32. A OK Alabama Appliance Repair
  33. Always Ready Appliance Repair of Reno

Skip to the end?

Appliance Repair Company Names don't need to be super complicated, but should always follow these 3 simple rules.
  1. The Words Appliance Repair NEED to be in Your Name
  2. The Location You Service NEEDS to be in Your Name
  3. Keep Your Name Simple, Short and Easy To Remember

Thanks for reading!  I hope you learned something.

-Will

Managing Director
Appliance Repair Marketing & Leads (our name gets right to the point!)
Questions?  Comments?  2 Comments?  Ask below!

Here's a quick video summary:
]]><![CDATA[3 Appliance Repair Landing Page Errors that Cost You Money Every Month]]>Wed, 20 Jun 2018 23:35:51 GMThttps://www.appliancerepairmarketingleads.com/blog/3-appliance-repair-landing-page-errors-that-cost-you-money-every-monthFix These 3 Mistakes and Increase Your Revenue
Let's face it - Landing Page errors cost you money every month.  No matter if you're using Google Adwords and investing into Pay Per Click Advertising or paying a local marketer to do SEO, your potential customer will have to "land" on your Landing Page to become a caller.

If your website visitor feels like they've landing on the wrong page it'll hurt your bottom line.

Let's get right down to it - I googled "Appliance Repair" from Phoenix, Arizona and here's what popped up...

Appliance Repair Landing Page Error #1

The biggest problem is that this landing page isn't directly mentioning the keyword that was Googled.  In our case that search inquiry is "Appliance Repair".  Instead we're reading about "Air Conditioning & Appliances".  On a white background my eyes go directly to the blue block instead of looking below where there's text that actually matches my inquiry.  

In Marketing there's something called the 3 second rule.  I'm not referring to the 5 second rule where you can drop your food on the ground and if you grab it under 5 seconds it's safe to eat.  I'm talking about the 3 seconds you have to grab your visitor's attention before losing them.

If your visitor lands on your web page and spends their 3 seconds trying to figure out if you fix appliances...  you lost them.
appliance repair landing page mistakes

Appliance Repair Landing Page Mistake #2

Whatever website designer created this landing page should be fired.  The conversion rate on this landing page has got to be so low that their cost per call is probably more than the service call fee.  The second problem with this page is there's no clear call to action. 

Which number do I call...?  The coloring is also problematic.  You're pulling my eyes to the green "Schedule Now" button which goes off to another page!  This is easily fixed by having all your different calls to action the same color.
It's not like selecting Phoenix, AZ is the only option in Google Adwords.  You can easily separate the targeted areas by zip code.  After you've broken up different parts of Arizona into separate campaigns you'll be able to display one number on each landing page so that the visitor knows exactly who to call.

Appliance Repair Landing Page Problem #3

The third problem with this landing page is there's no form to fill.  People love filling out these contact forms.  It's 2018 so there's no reason to have to even check your email for leads anymore.  Our forms are setup with call tracking code that automatically calls you when the phone number is submitted.  So there's zero excuse not to provide a form to fill out to your potential customers.

Little FYI - if you're looking at the picture of our form and noticing a strange blank after "And Save $35 on Your ______" don't be alarmed.  We use dynamic keyword keyword insertion to match the search inquiry exactly with the call to action.  If you're struggling to convert visitors to paying customers and you think that'll help - just contact our Appliance Repair Marketing Specialists.

In a Nutshell - Landing Page Problems Will Hurt Your Bottom Line

In this article we discussed 3 of the major landing page errors that we see on Appliance Repair Websites.  The First mistake is not matching up the searcher's keyword with your landing page content.  The Second error is not having a clear call to action or next step for your potential customer.  The Third problem is not having a contact form directly on your landing page.

Fixing those 3 common landing page problems will help your web pages convert more visitors into customers.  We hope that you learned something useful for your business.  If after you've fixed these appliance repair landing page errors and your leads are still costing you too much money to generate feel free to contact our Appliance Repair Landing Page Pros.

Hope you've found this article informative and useful.
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