Appliance Appointments, Marketing & Leads

Like all other techs and appliance repair companies out there you need fresh Appliance Appointments.

Appliance Repair Companies around the Country are always looking for better ways of generating new repair calls for their business.  Many times when we're on the phone with an appliance repair service we're asked... "Can You Guys Get Me More Appliance Appointments?"

We're similar in a couple ways to other companies as we all generate calls for Appliance Repair Companies, but we're different in other ways.

To better answer that question I created this article to explain the pros and cons of a lot of other appliance appointment companies and our services.  I'll be comparing a couple statistics including price per lead, lead quality, other fees (we have none) and how it works.

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Per Lead Pricing

Many of the appliance repair techs we talk to already use appliance appointment companies because the leads range from as low as $22 a pop to around $25 or $30 each.  One of our clients in Atlanta, GA gets about a lead a day from an Appliance Appointments company for $22 per lead.  Other companies charge between $30-$50 per lead and much higher for a booked appointment.  

Our leads are as low as $15 a pop, but there's a catch.  (there's always a catch right?)  Those cheaper leads are reserved for our long term partners.

We start our per lead pricing lower than  other companies.  Our Pay Per Lead Costs range from $15-$20 per lead, and we can really crush a business with calls.  Other companies maintain a slightly lower cost per call because they put their ads on the bottom of the page of google.  Google will then charge them less per click and they'll be able to charge less per lead. 

They pay less to generate you a call but a lot of companies still charge you crazy $$$.  That makes no sense to us.  One of our clients in Atlanta signed up with us while still having another company generating him appliance appointment calls.  The reason behind that was two-fold.  First, he couldn't get enough calls to grow his business.  Second, he was interested in our trusted partner's program especially the part where he'd pay $15-$20 per lead.  

In a nutshell:  Most Appliance Appointments & Lead Generation company's Per Lead Cost is expensive.  Our Per Lead Cost is much more cost effective.  We can also give a high volume or leads while they tend to pick off the cheap calls from the bottom of the page of google.

Here's what we did in Atlanta, Georgia last month:

226 Calls in 1 Month at $13 Per Call

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Lead Quality

Quality leads... this is where the fun begins.  We're always fielded questions by appliance repair businesses about the quality of our leads.  Are they price shopping?  Am I going to get tire kickers?  Will they leave a message if I'm on a call and can't answer the phone?  While all those are good questions I want to break down exactly where those price shoppers hang out.  

Little FYI for those looking at our website on a mobile device.  This particular page will make the most sense on a desktop or laptop computer.

The Google Search Bar --->

The First Set of Google Ads --->
​(27% of Searchers will make a buying decision here)

As you can see that little "Ad" Icon proudly displayed on the left hand side.  These are the pay per click ads that many appliance repair marketers (including us) use the generate calls for appliance repair companies (like yourself).

But...  they are advertisements and a lot of price shoppers & tire kickers tend to click, call and shop around right in this area. Not every call is going to be a price shopper, but you'll get a slightly lower quality call than the map pack.

The Map Pack --->
(42% of Searchers will make a buying decision here)

The Map Pack is where the educated consumers go!  These searchers want to read reviews, look at pictures and usually skip the First Set of Google Ads.  These searchers don't shop around as much and often result in a higher quality call.

​This is also the hardest spot to get your website & business featured in.  Many companies spend thousands of dollars every month on Search Engine Optimization (SEO) in order to achieve this.

This is something that appliance appointment doesn't do, but this is exactly what our SEO Specialists do all day.  When we get a website listed in that position it gets suddenly flooded by 100s of the highest quality leads everyday. 

The Website Search Results -->
(22% of Searchers will make a buying decision here)

The website search results are commonly referred to as the "Google Organic" or the Search Engine Results Page (SERPs).  Educated buyers will make their buying decisions here.  Often times the highest quality lead comes from the person who notices that the 1st spot in the map pack coincides with the 1st spot in the website search results.

A lot of Appliance Appointment have a strong grip nationwide on the google website search results.  Their website is ranks for 10,000+ keywords across the country ranging from Samsung Appliance Repair to "Samsung Appliance Repair Jacksonville FL".  

Ranking for these keywords allows them to give a couple searches every month to their contractors, but they don't tend to target the main keywords variations like "appliance repair city state" or "city appliance repair".  

Double Click the Picture to Enlarge

I'll be honest, I'm slightly jealous of their reach when it comes to brand specific searches.  However, we don't focus on those search terms.

We focus high converting advertisements shown in the First Set of Google Ads and being showing up in the map pack.  

The Bottom of the Page Ads -->
(less than 10% of Searchers make a buying decision here)

A popular saying in the internet marketing world is...  "the best place to hide a dead body is the second page of google".  Which is exactly right!  Just a couple percentage of people searching actually leave the 1st page of google.

Many appliance repair marketing companies make their living off of generating leads by bidding so low for the spots a the bottom of the google search results. 

Unfortunately the people who scroll through the entire page of google without being able to make a decision and finally end up clicking on a advertisement at the bottom of the page are the lowest quality lead you can buy.

Lead Buyer beware... you should know exactly where your leads are coming from.

I'm the Managing Partner at Appliance Repair Marketing & Leads.  I hope that you've found this article interesting and informative.  We hope that you can now make a more educated buying decision when it comes to your business.  

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