3 Appliance Repair Landing Page Errors that Cost You Money Every Month

Fix These 3 Mistakes and Increase Your Revenue

Let's face it - Landing Page errors cost you money every month.  No matter if you're using Google Adwords and investing into Pay Per Click Advertising or paying a local marketer to do SEO, your potential customer will have to "land" on your Landing Page to become a caller.

If your website visitor feels like they've landing on the wrong page it'll hurt your bottom line.

Let's get right down to it - I googled "Appliance Repair" from Phoenix, Arizona and here's what popped up...

Appliance Repair Landing Page Error #1

The biggest problem is that this landing page isn't directly mentioning the keyword that was Googled.  In our case that search inquiry is "Appliance Repair".  Instead we're reading about "Air Conditioning & Appliances".  On a white background my eyes go directly to the blue block instead of looking below where there's text that actually matches my inquiry.  

In Marketing there's something called the 3 second rule.  I'm not referring to the 5 second rule where you can drop your food on the ground and if you grab it under 5 seconds it's safe to eat.  I'm talking about the 3 seconds you have to grab your visitor's attention before losing them.

If your visitor lands on your web page and spends their 3 seconds trying to figure out if you fix appliances...  you lost them.

Appliance Repair Landing Page Mistake #2

Whatever website designer created this landing page should be fired.  The conversion rate on this landing page has got to be so low that their cost per call is probably more than the service call fee.  The second problem with this page is there's no clear call to action. 

Which number do I call...?  The coloring is also problematic.  You're pulling my eyes to the green "Schedule Now" button which goes off to another page!  This is easily fixed by having all your different calls to action the same color.

It's not like selecting Phoenix, AZ is the only option in Google Adwords.  You can easily separate the targeted areas by zip code.  After you've broken up different parts of Arizona into separate campaigns you'll be able to display one number on each landing page so that the visitor knows exactly who to call.

Appliance Repair Landing Page Problem #3

The third problem with this landing page is there's no form to fill.  People love filling out these contact forms.  It's 2018 so there's no reason to have to even check your email for leads anymore.  Our forms are setup with call tracking code that automatically calls you when the phone number is submitted.  So there's zero excuse not to provide a form to fill out to your potential customers.

Little FYI - if you're looking at the picture of our form and noticing a strange blank after "And Save $35 on Your ______" don't be alarmed.  We use dynamic keyword keyword insertion to match the search inquiry exactly with the call to action.  If you're struggling to convert visitors to paying customers and you think that'll help - just contact our Appliance Repair Marketing Specialists.

In a Nutshell - Landing Page Problems Will Hurt Your Bottom Line

In this article we discussed 3 of the major landing page errors that we see on Appliance Repair Websites.  The First mistake is not matching up the searcher's keyword with your landing page content.  The Second error is not having a clear call to action or next step for your potential customer.  The Third problem is not having a contact form directly on your landing page.

Fixing those 3 common landing page problems will help your web pages convert more visitors into customers.  We hope that you learned something useful for your business.  If after you've fixed these appliance repair landing page errors and your leads are still costing you too much money to generate feel free to contact our Appliance Repair Landing Page Pros.

Hope you've found this article informative and useful.